Inman News recently posted a compelling article, “Why people are ignoring real estate agents on social media”. It revealed some startling facts about agent social media practices in particular, and the state of social media marketing in general.
In mid-July, Intermountain MLS based in Boise, Id., went live with ShowingTime for the MLS for its 5,000 members. Now licensed by 92 MLSs and used on 1.2 million active listings, the online scheduling system includes patented technology to streamline the appointment scheduling process, resulting in quick or instant showing confirmations and less phone tag.
My wife and I went to a couple of Sunday open houses recently, and I have to say neither provided the showing experience we were expecting. It was our first time going as prospective buyers, so maybe there’s a lot to learn.
Three more MLSs with a total of 43,000 subscribers - First MLS in Atlanta, Intermountain MLS in Boise and Ontario Regional Technology Information Service in Ontario, Canada - signed licensing agreements to provide ShowingTime's online scheduling and feedback solution to subscribers.
How easy is it to become a go-to Realtor? Can technology help? Those of you who don’t consider yourselves “tech savvy” might get intimidated by the seemingly endless parade of new social media sites, tips, and tech gadgets that are being marketed as, “the next big thing.” The truth of it is, you’re probably doing better than you give yourself credit for.
Real estate professionals belonging to an MLS that has ShowingTime for the MLS installed (formerly ShowingAssist) can take advantage of a simple, quick solution to schedule showings: the ShowingCart. If you use ShowingTime for the MLS, you're already familar with the highly visible 'Schedule a Showing' link appearing next to listings. Now you can put listings in a cart and quickly build a 'buyer's tour'.
In the course of a three-decade marriage, Lorri and Darwin Briggs have sold five houses in four states, so they know first-hand about the inefficiencies that exist in the showing appointment scheduling process. Then they found ShowingTime.
Selling listings doesn't happen without getting showings. Listing agents put a lot of effort into getting the listing priced properly and having it look great, and then marketing it for maximum visibility. But the benefits from doing all that work could be greatly diminished if nobody is around to answer showing calls. So what do you do?
It's a tough job being a listing agent and doing it well. Here's a quick list of what sellers are looking for in an agent.