Here’s a batch of articles we found this past week that piqued our interest, including how Facebook’s rising advertising costs impact real estate agents, myths sellers believe about home pricing and eight steps for agents to turbo charge their listing inventory.
The end of Facebook’s golden era for real estate? Inman News
Facebook’s advertisement prices are rising, which could spell trouble for agents with smaller budgets. One marketer expects the cost of Facebook video ads to rise from $6-13 cost per thousand impressions to $50-80 in the next three to four years.
'My Closing Date Keeps Getting Pushed Back': What to Do With a Lagging Home Buyer Realtor.com
Freelance writer Audrey Ference discusses what sellers should do during a long buying process. The most important thing to remember: communication between the selling and buying agents can make the uncertainty go smoother.
Myths Sellers Believe About Pricing Their Home RealtorMag
Setting the right price can be among the trickiest parts of selling a home, especially for sellers. This is a great cheat sheet for agents to share with sellers in hopes of setting legitimate expectations.
8 Steps To Turbo Charge Your Listing Inventory Beth Witt, ActiveRain
Beth Witt, part of a husband-wife home-buying team in Long Island, gives eight steps to help others build an approach to create a successful listing presentation.
5 Big Real Estate Agent No-Nos! Joel Jadofsky, ActiveRain
Florida-based real estate agent Joel Jadofsky breaks down five things agents should never do. Among his biggest pet peeves include agents saying, “I don’t know.”
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