- Let your professionalism shine -- History dictates that the best agents will continue to succeed, and many will even increase their production in difficult times.
- Emphasize your credentials -- Consumers start paying attention to credentials in slow markets. Experience and quality of service are important to them when they decide to choose an agent to handle their listing.
- Change your marketing materials – Highlight current market conditions, and don’t forget to point out your ability to succeed in those conditions.
- Highlight your dedication – Let prospects know you’re a full-timer and that selling homes is your passion.
- Price properties to the market – It’s important to explain market conditions and why setting the right price is key in generating interest and offers. The ShowingDesk Listing Activity Reports can be particularly helpful in guiding homeowners on proper pricing.
- Get properties into top notch shape – It goes without saying that the best looking, most inviting homes are going to generate more interest.
Consider that in a strong market anyone can sell real estate. But when the times get tough, less professional agents fall by the wayside as the easy transactions dry up. By hanging in, you’re becoming a better agent. Sure, it can hurt and it’s tough sometimes. But you’re in it to win!
* See full Bob Corcoran story by clicking here.