You can make price reduction meetings a little easier by following these three steps, the agent wrote:
1. Documentation: Do your homework on comparables and share feedback from buyers who indicate the price is too high. ShowingDesk's Listing Activity Report is especially helpful here, and don't forget ShowingDesk solicits feedback for you automatically. It's hard for anyone to ignore the data and the facts when they are staring them in the face.
2. Don’t use the economy as an excuse: Actually, don’t use any excuse or apology when advising your seller to lower their price, this agent advises. You have nothing to apologize for, she wrote. "Give the facts and stand firm. You didn’t create the market conditions," she wrote.
3. Stay in contact with your seller: This is another area where ShowingDesk can really help. Agents can have their clients copied on showing notification emails, and automatically provide them with their own web site that let's them see all the activity.
"Don't let several weeks go by without being in touch with them," wrote the agent in the blog. "When you are constantly in contact updating your seller, it will be easier to ask for the price reduction." We agree, and point to ShowingDesk as your ally.
Summary
"Be proactive in research, make no apologies for doing your job and keep in contact." she wrote. "It's been stated that one of the big pet peeves a seller has is that their real estate practitioner doesn’t let them know what's going on. The bottom line is that your sellers will respect you for doing your job," she concluded.